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| Photo by Kristian Løvstad on Unsplash |
Happy New Year! Aren't we glad 2020 is behind us? Not that 2021 is all that great starting out on the COVID-19 front, but somehow, it seems there is light at the end of the tunnel. It may all be psychological, but I don't care. I'll take what I can get.
I don't know about you, but 2020 took a toll on business. I went from very busy to nothing in a matter of a couple of weeks. That should have meant I got a lot of business things off the ground that had been in the "when I get around to it" pile and this blog should have been easy to keep up. But I have to admit, those things did not happen. In part, because we were homeschooling the granddaughter and babysitting the grandkids, since their parents luckily were able to continue to work. There were also parent care issues in 2020. But I think the biggest issue was uncertainty.
I had a plan for 2020 and was making progress and all of a sudden, that plan wasn't going to work. I made adjustments, but my clients' plans were also going bust. If there had been an end date in sight, it would have been okay, but most of my clients are very small businesses, and the uncertainty meant they hunkered down. I answered a lot of questions about the FFCRA and the CARES Act, but for the most part, my clients put everything on hold and went into survival mode. Other than a few employee issues that absolutely could not wait, those businesses put everything else on ice. They're starting to peek out of their shelters now, but none appear to be returning to anything approaching normal.
We're in a new year. Other than for lessons learned, 2020 is in the rearview mirror. And I did learn some lessons. Hopefully, you did too, or 2020 could be a complete bust.
Uncertainty still exists, but I have made a plan for 2021 that takes that into consideration, and I am working on new lines of business. I'll let you know when I am ready to announce the launch. I'm in a full-court press for the end of the first quarter.
