Looking Ahead

Photo by Kristian Løvstad on Unsplash

 Happy New Year! Aren't we glad 2020 is behind us? Not that 2021 is all that great starting out on the COVID-19 front, but somehow, it seems there is light at the end of the tunnel. It may all be psychological, but I don't care. I'll take what I can get.

I don't know about you, but 2020 took a toll on business. I went from very busy to nothing in a matter of a couple of weeks. That should have meant I got a lot of business things off the ground that had been in the "when I get around to it" pile and this blog should have been easy to keep up. But I have to admit, those things did not happen. In part, because we were homeschooling the granddaughter and babysitting the grandkids, since their parents luckily were able to continue to work. There were also parent care issues in 2020. But I think the biggest issue was uncertainty. 

I had a plan for 2020 and was making progress and all of a sudden, that plan wasn't going to work. I made adjustments, but my clients' plans were also going bust. If there had been an end date in sight, it would have been okay, but most of my clients are very small businesses, and the uncertainty meant they hunkered down. I answered a lot of questions about the FFCRA and the CARES Act, but for the most part, my clients put everything on hold and went into survival mode. Other than a few employee issues that absolutely could not wait, those businesses put everything else on ice. They're starting to peek out of their shelters now, but none appear to be returning to anything approaching normal.

We're in a new year. Other than for lessons learned, 2020 is in the rearview mirror. And I did learn some lessons. Hopefully, you did too, or 2020 could be a complete bust.

Uncertainty still exists, but I have made a plan for 2021 that takes that into consideration, and I am working on new lines of business. I'll let you know when I am ready to announce the launch. I'm in a full-court press for the end of the first quarter.

Don't Ask The Question If You Don't Want to Deal With the Answer

I'm a consultant. Business owners come to me for advice. They don't always like the answer I give them. But it's their company--they don't have to use that advice. And that's OK. I reserve the right to do the same in my own company.

This happens to me when doing audits as well. When a company asks me to do any type of an audit, I always ask, are you sure you want to know? Because if you know something is not right, you have an obligation to fix it. If you are going to ignore what you find, then don't audit. You can at least plead ignorance. But once you know, it's hard to convince a government agency you were operating in good faith.

I was meeting with a group of people today to discuss employee engagement surveys. One of the people asked, "So, what if a company does the survey, and they fail?" Well, first, taking a survey and getting a poor result is not failure....if you use the information you get to make improvements. Companies only fail if they ignore the answers they get.

It's the same with employee satisfaction or engagement surveys. If you ask employees for their feedback, you can't ignore it. If you do, the employees figure you were just pretending to care what they think and the result is a further decrease in satisfaction and/or engagement. When you take these surveys, there are going to be negative responses. It's a given. No one and no company is perfect. However, you do need to go back to the employees and say, "Okay, here's what you liked and what you didn't. These are the specific issues we are going to tackle in the near term because they seemed to be the biggest concerns." Then get them involved in fixing the problems and keep them apprised of what is happening. Just the knowledge that the company listened and is trying to improve has a significant positive impact on employee motivation.

It's a waste of your time and your employees' time to ask them to complete a survey and then ignore what they tell you. If you don't want to know and don't want to take action, just don't ask in the first place.

The purpose of an audit or an employee survey is to make your company better. Properly used, these tools can not only improve compliance and engagement, but they can help you get better results in terms of profit--a win/win in my book.